The Leadership Of A Servant Leader - 1474 Words

Introduction: There are many ways that a person can lead. Some lead in an organization that creates entertainment. Others may lead in a small household that provides services. In Boeing, sound processes need to be put in place for an organization to be successful. Furthermore, organization justice needs to be employed and a suitable mission statement adopted to signify the organizational goal. However, the success of the organization amplifies when a servant leader is leading. A servant leader not only understands the importance of the process in an organization, but also understand that the people in the organization are what drives the organizational success. The servant leader understands that organizational behavior influences†¦show more content†¦It is the world’s largest aerospace company and leading manufacturer of commercial jetliner and defense, space and security systems. The management of the company has many bright and intelligent individual. It is also widely known that the Boeing Company carries a solid fundamental Theory X approach to doing business in the aerospace industry. The extreme emphasis on process was from the influence of William Edwards Deming where quality results are measured by productivity. Although it is widely successful, there is room for additional improvements. According to Jerald Greenberg (Greenberg 2013) that learning is a relatively permanent change in behavior occurring as a result of experience (p.84). For Boeing Company to take the organization to the next level, it’ll need to adapt the Theory Y approach in dealing with individuals. In addition, leaders at the helm of the perennially great companies all share a common trait called humility (Lennick et al, p.19). It is from this unique trait that improves employee’s work-related attitudes. Furthermore, the organization commitment to the employees garner their trust and elevate their relational contracts to the company. It is important for an organization to build a better long lasting culture. A culture that emphasizes on developing moral skills. There has been an increasing number of organization realizing the performance benefits of emotional intelligence (LennickShow MoreRelatedServant Leadership As A Servant Leader778 Words   |  4 PagesATT executive, coined the term servant leadership. Slightly more than three decades later, the concept of servant leadership is increasingly viewed as an ideal leadership form in which organizations are aspiring to achieve. Many people think of servant and leader as being opposite roles, when in fact they can coexist, and more and more executives are looking toward this new way of leading. Following is a list of qualities that are necessary in being a servant leader. 1) Humility †¢ Humility can beRead MoreServant Leadership As A Servant Leader1620 Words   |  7 PagesServant Leadership As written in the lines above, employee engagement has a significant impact on an employee and their engagement. Although there has been many articles and research written about leadership and servant leadership, in this study, it will provide and overview, key traits and influences that servant leaders use in collaboration to address significant problems with strategy and other individuals. Therefore, how do managers and leaders facilitate the engagement of their employeesRead MoreServant Leadership : A Servant Leader981 Words   |  4 PagesHistorically, servant leadership has been one of the most applicable theory used to describe a person s or an organization act of service. In which most can state it brought about improving the quality of people s lives. Highly respected servant leaders that people honored and admired such as Gandhi, Mother Teresa, and Martin Luther King, Jr., has earned their glorious name as a faithful servant leader because they removed obstacles from peop le s path by bringing about social changes (NahavandiRead MoreServant Leadership As A Servant Leader904 Words   |  4 PagesIntroduction Servant leadership has the ability to enhance individual lives, create better organizations and provide a world where everyone’s cares according to Robert Greenleaf (Greenleaf). The purpose of this paper is to introduce servant leader operational philosophy to the organization to maximize the capacity of the company’s performance with the ability to strengthen personnel growth from the lower to the upper level employees. By implementing this philosophy, the outcome is extremely positiveRead MoreServant Leadership : The Servant Leader902 Words   |  4 PagesServant Leadership The Servant is a motivating, influential, empowering, and informative book. Just from the title, it seems so simple; a servant leader is someone in a leadership position that serves other. Yes, this is one small part of what servant leadership stands for, but there are many more components that shape a servant leader. Hunter (2012) states â€Å"Anyone wanting to be a leader must first be a servant. If you want to lead you must serve (p.71).† Being a leader is defined as positivelyRead MoreLeadership Of A Servant Leader Essay1211 Words   |  5 Pages1. Leadership is maximizing team output through shared goal setting, accountability and support. 2. Leadership influences during my career come from the highest end culinary â€Å"servant leaders† from all four military services, the White House, Department of Homeland Security and civilian catering companies. On the contrary, these were not the â€Å"leadership term of the day† servant leaders (bosses who try to serve the people who work for them). These are servants whom, thru a life of service, now leadRead MoreThe Leadership Of A Servant Leader885 Words   |  4 Pages Servant leadership is crucial in any form of leadership. Some would even argue that servant leadership is the best form of leadership. When the topic of servant leadership arises, there is one name that stands out amongst the greats: Mahatma Gandhi. Gandhi was known for his quiet, servantly form of leadership that had an immense impact on the world. It is said that Gandhi was the greatest servant leader in history, second only to Christ. In order to see the leadership of this man, the story Read MoreServant Leadership Characteristics Of A Servant Leader881 Words   |  4 Pagesthe broadest sense, a servant leader is one who leads others with the mindset of a servant. The primary motivation of a servant leader is to provide encouragement and facilitation in others by treating them as an ends in themselves rather than as a means to an ends. A servant leader values the people he or she leads by sharing power and enabling others to develop and flourish (Waterman, 2011). Waterman’s (2011) study found the following: The expression of servant leadership characteristics in serviceRead MoreServant Leadership : A Good Leader1447 Words   |  6 PagesServant Leadership The terms servant and leader are typically thought of as being contradictory terms. However, the theory of servant leadership has started gaining more and more notoriety over the last several years. Many organizations are learning that the management and leadership styles of the past are no longer inspiring or influencing the workers of today (Hunter, 1998). Servant leadership combines being able to identify and meet the needs of employees and patients by using the characteristicsRead MoreServant Leadership : A Good Leader1442 Words   |  6 PagesServant Leadership The terms servant and leader are typically thought of as being contradictory terms. However, the theory of servant leadership has started gaining more and more notoriety over the last several years. Many organizations are learning that the management and leadership styles of the past are no longer inspiring or influencing the workers of today (Hunter, 1998). Servant leadership combines being able to identify and meet the needs of employees and patients by using the characteristics

Adoption For Prospective Or Current Parents - 1241 Words

Adoptive Parents Adoptive parents share in the joys of parenthood, which may also include challenges that impact their family dynamic. However, the reasons for adopting a child vary among couples, with a central one being infertility, but can include a desire to care for orphans. Therefore, couples might approach the subject of adoption with a bittersweet mentality, particularly if the natural ability to conceive is the issue. The choices concerning adoption for prospective or current parents are not light in nature, including, but not limited to, finances, the type of adoption, and selecting a lawyer or agency. Receiving professional counseling before finalizing a decision is also beneficial. Aside from the technical aspects, there is the raising of a child that will entail explanations of why there are noticeable differences between him and her and other family members, along with recognizing difficult transitional periods the child might encounter (Pertman, 2011, pp. 169-170). Thus, adoptive parents have distinct concerns they will encounter, with one being grieving the inability of having biological children, as well as childrearing issues. Adoptees An adoptee represents a person who is not raised by the woman that gave birth to him or her, which may also exclude the birth father. He or she is part of a unique, yet, similar group of individuals that have differing experiences concerning being adopted. Similar to the other parties in the triad who experience joysShow MoreRelatedPregnancy Related Expenses, $ 0- $ 10000986 Words   |  4 Pages300. (Independent Adoption Center). Of course there are reasons for these fees. There are good reasons for the fees that accrue during the adoption process. Adoption agencies are fully equipped with well-educated social workers to provide counseling for the adoptive parents and the biological parents due to the emotionally grueling process, and also to complete the home studies to ensure that the homes are emotionally and physically safe for the children joining the prospective families. AdditionalRead MoreSynthesis Essays1243 Words   |  5 PagesGay/Lesbian Families Adoption is an extremely sensitive subject,(insert dash) especially for individuals who are Gay or Lesbian. There is much controversy on the topic. There are a variety of ways to which it isn’t possible for a couple to adopt. Infertility is becoming a greater problem in our time. In Gerald P. Mallon’s article, â€Å"Assessing Lesbian and Gay Prospective Foster and Adoptive Families: A Focus on the Home Study Process,† in 2007. He introduces a few different ways gay men and lesbianRead MoreEssay On Foster Care In Texas820 Words   |  4 PagesCounty) From: Preetha Swamy, LMSW Date: September 25th, 2017 Subject: Disastrous Impacts of Current State Policies on Foster Care Youth in Texas The foster care system in Texas is broken and policies like SB-4 and HB-3859 continue to fracture the system even more. The high volume of children entering into the system and the substantial number of caseloads for social workers are exacerbated by the current policies. It is our job as policymakers and policy analysts to address this issue so that ALLRead MoreOpen Adoption : A Growing Trend1440 Words   |  6 PagesOpen Adoption: A Growing Trend in the U.S. In the last four decades, the concept of the American family has undergone a radical transformation, reflecting society s growing openness. Among all segments of society, there is a greater acceptance of a variety of family structures from single parenting to blended families to same sex parenting of children. The introduction of openness into the process of adoption offers new opportunities for children in need of a parent or parents and prospective parentsRead MoreAccounting Principles And Its Impact On Accounting1210 Words   |  5 Pagesentity to another. Two approaches to reporting accounting changes are retrospective and prospective. When using the retrospective approach, all financial statements issued in prior years are revised to reflect the impact of the change so that all statements are prepared on the same basis. The prospective approach requires no modification of previous statements, only implementing the change for the current and future years. Changes in Principle Most changes happen because companies must make estimatesRead MoreAdoption Research Paper1556 Words   |  7 PagesOpen Adoption: A Growing Trend in the U.S. In the last four decades, the concept of the American family has undergone a radical transformation, reflecting society ¡Ã‚ ¯s growing openness. Among all segments of society, there is a greater acceptance of a variety of family structures  ¨C from single parenting to blended families to same sex parenting of children. The introduction of openness into the process of adoption offers new opportunities for children in need of a parent or parents and prospectiveRead MoreAdoption Outline1472 Words   |  6 PagesOutline Adoption in the U.S. I. INTRODUCTION A. (attention grabber): According to www.adoptionfacts.org, Approximately 140,000 children are adopted by American families each year. B. (thematic statement): Today we are going to inform you about adoption in the United States. C. (establish significance/credibility): According to www.childrensrights.org , The majority (42 percent) of children currently in foster care waiting to be adopted were removed from their parents or caretakersRead MoreAdoption Application And Pay An Application Fee1512 Words   |  7 Pagesgetting adopted? While adoption requirements can vary by state, most states have the same basic requirements in place. First, a person looking to adopt must fill out an adoption application and pay an application fee. These applications are then reviewed by a local adoption agency or government agency. These applications can get quite personal and typically ask for personal information about the applicant s work history, family history, medical history, religious affiliations, current home life situationRead More800,000 people in UK have been adopted and it is reckoned that millions of others are affected by2200 Words   |  9 Pagesothers are affected by adoption. Adoption became legal in En gland and Wales in 1926. In some European countries there is practically no adoption. With exception of Indonesia, Malaysia, Somalia, Tunisia and Turkey, laws of most Muslim-majority states do not currently permit legal adoption. Islamic law does not even recognize the concept of adoption. In US 14% of adoptions are by relatives, whereas most adopters in Britain are people formerly unknown to the child. The Adoption and Children Act 2002Read MoreSocial Work Reflection1338 Words   |  6 Pageslearned in this field is that one will have to deal with all types of people and their different personalities and behaviors. In my current position as a foster care social worker, I have been disrespected as a worker by biological parents, foster parents, and kinship parents. I address this challenge by communicating with the individual (client, foster parent, or kinship parent) that in order for me to provide services effectively, our relationship must have mutual respect and show dignity and worth of

The Social Network in the Business- Free-Samples for Students

Question: Discuss about the Advantages and Disadvantages of Incorporating the Social Network in the Business. Answer: The project was performed on the advantages and disadvantages of incorporating the social network in the business. Social network within the business is an important subject for gaining the information. Any student after learning this course can implement the facts in their life when they will set up a business or will work for any business in future. The two assignments also dealt with the scope and objectives with the respective research questions on the topic. This assignment basically focuses on the reflection of what I faced and learned during the progression of the assignments. The reflective journal helps in enhancing the inner feeling of an individual who has conduct the research on the topic of advantages and disadvantages of social network in business. The writing of reflective journal helps the individual to write about the situation he faced and the things he learned in the course of the learning project. I have confronted many challenges as well as success during the project conduction period. I have also gained the learning experience as the scope of the subject was vast and it is very much future oriented. The project helps me to identify the factors that influence the present ongoing trend in business. It also helped me to develop the analysing power as I analysed the advantages as well as disadvantages of social network incorporating in business. It also helped me to develop the power of critical thinking as all the advantages and disadvantages have been critically reviewed by me. The project also helped me to understand the business circumstances and how to conduct social networking in business. The scope of the second assessment also helped me to lay insight on the positive awareness as well as consciousness among the people for conducting business with the help of incorporating social networking in it. The learning experience was quite useful as it will help me in future. Further the conducting way of the research is clear to me. Therefore the learning experience is quite useful to me as I was able to learn new things of conducting the research proposal and that to on a significant topic. The value of the learning experience is also vital. The project helps me to learn how to perform the data collection method. During the data collection I followed both the primary as well as secondary data collection method. The primary data collection is done on the basis of research which is conducted through an online survey for obtaining the opinion of the staffs. The primary data collection helped me to learn of how to get the data practically data. This learning experience added the value of collecting the data as well as researching them. The secondary data collection helped me to search the appropriate articles regarding the topic. In all I gained more experiences in researching and thus it help in increasing the value of the learning experience. The course and the program were preparing the research proposal on the advantages and the disadvantages of social networking in the business. This program can help in the future career. I thing the knowledge can be very well transfer for future. The knowledge of data collection is very significant. The formulation of the research design and the methodology is significant which can be applied in the future. The topic itself is so vast that the knowledge of it can help me in future. These insights can be used in the future in the practical field for gaining maximum competitive advantage in the business. The learning process has one of the main objectives of making me understand how to conduct a research proposal. I have seen the way of conducting the research as taught by the professors. I read the articles and the journals when I was doing the secondary data collection as well as during the reviewing of the literature. This helped me getting the required knowledge about the subject which will help me in future In this particular reflective learning practice I have done a lot about how social networking can be extremely useful for business research purposes. In the course of my learning I came to know how social networking can be the post to the evolving business practices and how it can benefit the new entrepreneurs. The primary objective of this research was to identify the factors that can influence preset business trends. Along with that typically analyse the disadvantages of using social networking in business. And finally to string together a set of recommending solutions to overcome any limitations that might be presented for using social network in the business purposes. Here I will have to mention that social networking is one of the most effective and most cost efficient method of publicity and promotional activities that a business process or organisation can adapt. In the overview of research we have found out that social networking is one of the most prevalent public relation t echnique that is to dominating the market in the current age. And the organisation who does not have affected and captivating social presence on the Internet, has no hopes of sustaining in this cost of competitive market. Latest review section we have discovered how Facebook Instagram and Twitter is the major social platforms that provides direct connection to the customer base. By utilising this platforms in a negligible amount of money when compared to conventional marketing techniques, allows a brand or a business organisation to be connected to which customer base 24*7. And I have learnt significantly how having just efficient am devoted to evolving and enriching the social presence on these public Internet interfaces can boost the growth and reputation of the business company succinctly. Moreover I have also learnt in the process there are some disadvantages to social networking in business propagandas as well. For example this research technique clearly articulated to me how n egative feedback and personal buyers from the end of the miffed customers K seriously affect the reputation and prosperity of an organisation or a particular bag brand in the market. Has an organisation will have to be at constant watch to ensure that the inevitable negative publicity can be dealt with easily and effectively. Honour concluding note I will say that this learning process has been a great cognitive and explorative opportunity for me to understand the basics of business research and how social networking as a concept can benefit the business processes. Furthermore I have learn how to connect my knowledge with my own ideas and articulate a response that is best fit in the situation that I am provided with. Hence I can see if we conclude that future situations where I will have to make a critical decision related to my business organisation I will be able to conduct a reasonable and logical Research and and paste on the findings I will be able to conceptualize a critical decision based on the knowledge games and my own perceptions on the given challenging situation. Bibliography: Aral, S., Dellarocas, C. and Godes, D., 2013. Introduction to the special issuesocial media and business transformation: a framework for research.Information Systems Research,24(1), pp.3-13. Coffing, D. and Bonfiglio, L., 2017.Transaction system for business and social networking. U.S. Patent 9,600,674. De-Marcos, L., Domnguez, A., Saenz-de-Navarrete, J. and Pags, C., 2014. An empirical study comparing gamification and social networking on e-learning.Computers Education,75, pp.82-91. Jussila, J.J., Krkkinen, H. and Aramo-Immonen, H., 2014. Social media utilization in business-to-business relationships of technology industry firms.Computers in Human Behavior,30, pp.606-613.

School Centre Number Essay Example

School Centre Number Essay My aim is to carryout my own research in order to decide which potato crisp snack should be produced and identify the most appropriate marketing mix to successfully introduce and launch it. Plan of Action: I have broken up my coursework into 20 separate tasks that I will perform over a period of 7 weeks Week 1: We will write a custom essay sample on School Centre Number specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on School Centre Number specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on School Centre Number specifically for you FOR ONLY $16.38 $13.9/page Hire Writer 1) Firstly I am going to construct a title page. The title Page will have the Title; The introduction and launch of a new Potato Crisp snack. I will include my name, my candidate number and the School centre number for Aquinas. 2) Next I will construct a page with the my aim, which is to carry out my own research into the potato crisp snack, to develop the correct marketing mix etc 3) After that I will draw up a plan of action; a detailed, step-by-step layout of what I will do in my coursework and when I will do it 4) Subsequently I will make a list of how I will contact each manufacturer/ advertising company. 5) I will then state and explain why I chose the methods I did to contact the manufacturers Week 2: 6) I will assemble a list of manufacturers and advertising companies to write to, to get the information regarding the marketing of the potato crisp snack. 7) I will contact the companies/ advertising companies on the list to get the information needed, using methods such as email. 8) From the information I receive I will sort out the relevant and irrelevant information Week 3: 9) I will briefly describe the marketing mix. Then I will analyse the product, the price, the promotion and the place, regarding the marketing of the potato snack. 10) I shall summarise the information that I receive from the manufacturers and advertising companies. 11) I will now point out the advantages of using a questionnaire, and give an example of such a questionnaire. Reasons why a questionnaire is a useful option for gathering marketing information, in comparison to other methods, will also be included. I will also include a method to use for sampling Week 4: 12) I will explain the reason behind the questions in my questionnaire 13) I will then place these results in a database 14) The results form the questionnaire will be explained, and the effect they have on the marketing of the snack 15) At this point I will analyse advertising costs, using the information that I have gathered Week 5: 16) I will then compose a spreadsheet showing the advertising costs. I will analyse the spreadsheet, (Also pointing out the usefulness of using spreadsheets and other I.C.T technology and its advantages). Week 6: 17) I will construct a conclusion, to back up my analysis, and an evaluation relating to my initial aim. 18) I will make recommendations for the future on how this product could be developed/ improved Week 7: 19) I will write up a bibliography of references used in this assignment. 20) Finally, I will put together an appendix of letters. Emails that I sent and/or received and a draft of the questionnaire I used in my survey. I shall also include any other relevant information gathered The Marketing Mix: The Marketing Mix is made up of four factors; Product Price Promotion Place Product: Products are the goods and/ or services provided to customers by businesses and are defined as the commodity, which the business is offering for sale. Each product has a life cycle and goes through six Separate Stages; Research and development Introduction or launch Growth Maturity Saturation Decline 1) Research and Development: A company would carry out research and development before a product is ever sold or even produced. A prototype could possibly be made to test how effective the product is. Here, no profit is made so the development of the product can prove very expensive for the business, depending on how long this stage lasts. 2) Introduction or Launch At this stage, the producers focus on the marketing and promotion of the product(s). Depending on how much the customers want it, sales could be slow, and profit still may not be achieved, as the costs of research and development will still have to be paid. 3) Growth Sales increase and previous expenses will start to be covered at this stage. Profits will grow, as the product would have gained a place in the market. Competition can be an big issue to a business at this stage. 4) Maturity By now the product would have fully established a place in the market. Sales levels will be maintained; competition is a concern at this stage, but not to the extent that it was at the stage of Growth. 5) Saturation This is when sales are at their maximum. No new customers can be found so profits cannot increase. New competitors are no longer a threat. 6) Decline At this stage, product sales have fallen and therefore it is either less or un-profitable. The product is taken off the market. A second product is then prepared to replace the old one. The length of the products life cycle usually depends on the product itself. Some strategies are used to extend the products life cycle, e.g.: * Reducing the price to attract more sales; * Altering the packaging to give a more persuasive image; * Exporting the product to aim at a wider market; Legal constraints have been passed in order to protect the consumer and ensure high quality of the products they purchase, e.g.: * Sale and Supply of Goods and Services Act 1994 * Consumer Protection Act * Food Safety Order 1991 Price: Depending on the type of product being sold, there are many pricing policies that a business might use to sell it: * Market Led * Cost based * Skimming * Penetration * Destruction Pricing Market Led- This accepts the price the competitors are charging for a product and prices it similarly to them Cost Based This is a simple formula of: Total Costs + Profit Sales Skimming This is when a product is placed at a high price, as there is no competition initially. This technique is usually used with a new and/or unique product. Penetration This is when a product is priced low in order to break into a competitive market and attract regular costumers. Used for a product with a lot of competition. Initial price will not always make a profit for the business. Price will be increased when product has a steady place in the market. Destruction Pricing Is usually a technique by large companies to put smaller establishments out of business; Price is reduced dramatically to lure the competitors customers from them and put them out of business. Markets may also engage in a Price wars When this happens some companies drop prices to secure sales and encourage purchases of other products. There are many factors that will affect the price of a product, and it is imperative for a business to sell their product at a price that will cover all the expenses in manufacturing it, such as: * Cost of production * Profit making * Competition * Price the Market could bear * Season of the year * Quantity of stock held Demand in pricing is defined as the quantity of goods which will be bought at a given price. There are many factors that would affect the demand for products e.g.: * The price being charged for the goods by the business * Customers tastes/ interests * Potential customers level of income * Price of other goods * Advertising * Credit rates Promotion: Promotion is the Process by which a company inform potential or existing customers about their products and encourage them to buy those products. Methods of Promotion: Sponsorship, Public relations, Advertising and Sales promotion are all methods of promotion: * Sponsorship; e.g. of sporting events, charity events or school events, where the business gives said event a set amount of capital, and n exchange they display the name o the business, a new product etc. * Public relations; Is when the publics awareness of the company is raised and the company is seen as generous, e.g. contributing cash to famine relief or war-torn areas * Advertising; Is usually used o introduce a new product and encourage sales, it can also be used o remind the pubic about an existing product and boost falling sales, if a business is struggling in a certain segment of the market, advertising can be used to boost sales in that particularly area, to target a new segment of the market, or to provide information about new/ existing products or events * Sales promotion; This is used to persuade the customer to purchase the product. Examples of sales promotion could be; Offers, (like buy one get one free), Discounts (10% off etc) Free samples with things like food, Loss leaders (reducing price of a product to boost initial, or falling sales even if a temporary loss to the company is likely) Free gifts with the product, (e.g. cars and free insurance, Mac Donalds adding toys to happy meals etc) ; Price reductions ; Coupons/ Vouchers ; After sales Service (E.g. servicing deals for cars, guarantees etc Place: Getting the goods to a place where they are going to sell most successfully. This means that manufacturers must consider not just where to sell their product to maximise profit, but also how to get the product to that place in good condition. They must take into account: * The most appropriate sales outlet for that product * The most appropriate channel of distribution to use * The most appropriate method of transportation for that particular product. Decisions about the type of sales outlet to use will depend on the type and value of the goods being sold and the socio-economic or cultural class of the area E.g. there is no point in placing very expensive goods in a poor area where people could not afford to buy them. There are four main parties in distribution: * Manufacturer/ Producer * Wholesaler * Retailer * Consumer To gather my information, I decided to contact the leading potato crisp distributors in Northern Ireland; Walkers, Tayto and KP. I also gather information on advertising costs on the U.T.V Website. The reason I chose Walkers, Tayto and KP respectively is that they are the three biggest producers of potato crisps, and the reson I chose to research advertising costs on UTV is that it has the greatest penetration though out Northern Ireland. With n impressive 34% of peak rime viewing being UTV and a 100% coverage in Northern Ireland I was only able to receive information form Walkers, Tayto an UTV. I have examined Taytos and Walkers information using the 4 Ps: Product: Taytos information about their products is collected by a marker research company that they employ called A. C. Nielsen C. Ltd. This information is then used to support them with their marketing strategies. An example of how this works in practice would be a situation like; if Tayto are aware of an increase in demand for a particular flavour of crisp, they may choose to promote their own brand in order to raise their share of this particular part (or segment) of the market. Tayto also use a method involving school children. This involves the children filling out questionnaires etc after trying some of the products that Tayto have to offer. The questionnaires can relate to flavour, texture etc of the potato snack being tested. Tayto have a third method of market research also; when they give out factory tours, the tourists are given a free sample of a snack and asked to give their opinion, this method is particularly good at the launch of a new product. Walkers do not hire external businesses to conduct theyre research, they have an internal Research and Development Department. This department talks to the customers regularly to identify what is important to them, or what changes they would like to be made etc, and then implement the findings with their products and factories. The Research and Development Department work closely with the Marketing and Sales Department to make sure that all developments benefit the customer and the business. Consumer testing is a very significant part of theyre research. Once Walkers have identified an opportunity in the market for a new product, research and development is given a brief to develop this product. They will conduct consumer testing to determine the optimum texture, flavour, size, colour etc of the snack. Testing several to identify the consumers preference does this. Once the final product has been tested and approved by a panel of customers, Research and Development will define how it can be produced in the factory. Marketing carry out final consumer testing prior to launch, which includes product and packaging design preference. Price The cost of the raw materials, packaging and overheads determines the price that Tayto need to charge for their products. Other factors, which influence the price of a product, are competitors price and the target market. If the target market is the adult population, the price of the product may be higher and Tayto will be able to spend more on packaging and advertising the product, however, if the product is to be targeted at children, the price will be lower and Tayto will have to spend less on packaging and advertising. Walkers claim to keep their products at a high quality and competitive price by leveraging. They do this by buying large quantities of raw materials, which enables them to negotiate competitive prices. The savings are re-invested into the business and passed on to the customer. The Finance Department at Walkers are responsible for ensuring Walkers manufacture and sell their products at the lowest cost possible. Promotion: Tayto use a variety of ways to promote their products e.g. advertising Agencies, which are used for promotions on television, radio, newspapers and billboards. Television advertising is very expensive but you can reach millions and target people who watch particular programmes, for example, by six thirty pm on a Thursday evening 75% of adults will have viewed UTV and 1.3 million people in Northern Ireland watch UTV each week. Radio is cheaper and you can still target listeners of particular programmes, but it is sound only and audiences are usually smaller. Newspapers know a lot about their readership so it is easy to target effectively and will often be read more than once by more than one person. Tayto have also developed other forms of advertising; they have product tasting in stores where customers get to try their products, (new or existing), they sponsor many charitable/ sporting events, they offer tours of the, Tayto castle, where customers get to see where and how theyre product is made and receive free samples. They also employ promotional vehicles to transport theyre goods, e.g. lorries with the smiling face of, Mr. Tayto, on the side, Vending machines with the same corporate symbol and they have advertising on the internet also. Different methods of advertising are used at various times of the year, for example, Tayto focus on outdoor advertising during March to September. The advertising methods at this time are billboards, shows and exhibitions for example, The Agricultural Show at Balmoral. From September to March however, advertising is focused on indoors such as TV, radio and sampling within stores. All other types of advertising and promotions are still carried on throughout the year and at different times Tayto use promotions like 2 for 1 offers and 50% extra free to entice customers. Walkers have used the famous footballer Gary Lineker, to promote their products for many years now, and once changed theyre salt and vinegar crisp packaging to read Salt and Lineker They picked Gary Lineker because he is one of Britains favourite celebrities, he is an ex-Leicester City football player and Walkers are also sponsors of the Leicester City Football Club. Walkers use other means of advertising such as radio, cinema and posters. Walkers Doritos are Sponsors of the ITV Movie Premiere, which communicates with a mass market. Walkers recognise the importance of working alongside retailers of all sizes to ensure snacks gain the visibility needed to drive sales. Savoury snacks are often bought on impulse therefore, good merchandising is very important I also obtained the advertising costs on U.T.V via their website in the form of a table of sample costs by length for advertising on UTV. TIME BAND PROGRAMMES ADULT TVR 10 20 30 0930-1729 Jeremy Kyle This Morning ITV Lunchtime News Kids Time 3 à ¯Ã‚ ¿Ã‚ ½200 à ¯Ã‚ ¿Ã‚ ½250 à ¯Ã‚ ¿Ã‚ ½300 1730-1800 UTV Live 6 à ¯Ã‚ ¿Ã‚ ½370 à ¯Ã‚ ¿Ã‚ ½500 à ¯Ã‚ ¿Ã‚ ½620 1801-1859 ITV News 14 à ¯Ã‚ ¿Ã‚ ½850 à ¯Ã‚ ¿Ã‚ ½1150 à ¯Ã‚ ¿Ã‚ ½1450 1900-1959 Mon,Wed,Fri Emmerdale Coronation Street 25 à ¯Ã‚ ¿Ã‚ ½1500 à ¯Ã‚ ¿Ã‚ ½2000 à ¯Ã‚ ¿Ã‚ ½2500 1929-1959 Tue and Thur UTV Local Programmes 12 à ¯Ã‚ ¿Ã‚ ½730 à ¯Ã‚ ¿Ã‚ ½980 à ¯Ã‚ ¿Ã‚ ½1220 2000-2159 The Bill 14 à ¯Ã‚ ¿Ã‚ ½850 à ¯Ã‚ ¿Ã‚ ½1150 à ¯Ã‚ ¿Ã‚ ½1450 2200-2229 Rosemary and Thyme Poirot 8 à ¯Ã‚ ¿Ã‚ ½480 à ¯Ã‚ ¿Ã‚ ½650 à ¯Ã‚ ¿Ã‚ ½820 2230-2330 ITV News 5 à ¯Ã‚ ¿Ã‚ ½310 à ¯Ã‚ ¿Ã‚ ½410 à ¯Ã‚ ¿Ã‚ ½510 This is a standard day-to-day sample table of costs for advertising however there are many other factors that can affect the cost of advertising on television, e.g. Time of year. Also when it comes to advertising on television, there are many factors that a business must consider when advertising. Target audience is a huge factor in television advertising costs, this is also linked to time of day and possibly even time of year, for example if the advertisement is aimed at school kids, advertising during the morning or early afternoon, would be a waste of money as although the advertising cost is less, most of the children who the advertisement is aimed at would be in school. I also acquired a diagram of the penetration of UTV in Northern Ireland: Place: Tayto use their own fleet of Vans and Lorries to distribute their products from the manufacturer to the retailer and to the wholesaler. They also supply directly to the consumer using vending machines, this is also a clever method of advertising as the vans are marked externally with Taytos name and corporate symbol (Mr. Tayto) Tayto also supply their products through the internet where they get hundreds of orders from America and Japan requesting their crisps. Walkers products are produced at six factories, which are located throughout the UK and reach the customers via seven distribution centres located throughout the country. Walkers products are transported around their distribution network 24 hours a day and then on to the customer by a fleet of more than two hundred vehicles. Walkers employ approximately 400 staff who are responsible for the sales in supermarkets, newsagents, independent grocers and petrol forecourts. Walkers help retailers to increase their sales by giving advice on products and the range of display equipment available. This can maximise the impact on the customer therefore increasing the sales of the products. Questionnaire: Please tick only one answer box on each of the following questions; Or fill in answer where necessary in the spaces provided: Please insure your answers are honest and accurate, to the best of your knowledge 1) To what age bracket do you belong? 5-10 11-20 21-30 31- 45 46-60 60 and over 16.6% 16.6% 16.6% 16.6% 16.6% 16.6% 2) What Gender are you? Male Female 50% 50% 3) Do you eat Potato Crisp Snacks? Yes No 100% 0% If your answer to previous question was, no, please do not fill out any more questions. 4) How often would you say you eat potato crisp snacks? Everyday 19.4% 3-5 times a week 33.4% 2-3 times a week 27.8% Once a week 19.4% Other 0% 5) What is your preferred potato crisp brand? Tayto? 44.4% Walkers 16.8% KP 27.8% Golden Wonder? 5.5% Doritos 5.5% Other 0% 6) What is your preferred potato crisp flavour? Salt and vinegar 22.2% Cheese and onion 16.7 Smoky Bacon 11.1% Roast Chicken 8.3% Steak and onion 5.6% Prawn Cocktail 8.3% Chilli 11.1% Cheese 5.6% Sour Cream and Onion 11.1% Other 7) Which size of potato Crisp container would you be more likely to purchase? Large, Multi-pack bag(s) 33.3% Medium, single sale bag(s) 33.3% Large, single sale bag(s) 22.2% Small Cardboard Tube(s) 8.4% Large Cardboard tube(s) 2.8% Other 0.0% 8) What are your favourite shapes/ types of Crisp? Regular 50.0% Crinkle/ Rough cut 25.0% Round 2.7% Puffs 13.9% French fries 2.7% Other 2.7% 9) Where do you usually buy your crisps? Supermarket 11.1% Vending machine 16.7% Corner store 11.1% Garage 13.8% Other 2.8% 10) What usually motivates you to buy your potato crisps? Impulse 30.6% Health Consciousness 11.2% Offers/ Freebees 19.4% Competitions 11.1% Free Samples 8.3% Celebrity endorsement 2.8% No reason 16.7% Other 0.0% 11) Which media would you respond best too? Television 52.8% Billboards 19.4% Radio 11.1% Movie Theatre 13.9% Newspapers/ Magazines 2.8% Other 0.0% 12) What, in your opinion is a reasonable price for a standard, medium sized, single sale bag of Crisps? 21p 25p 22.1% 26p 30p 11.1% 31p 35p 33.3% 36p 40p 16.7% 41p 45p 2.7% 46p + 11.1% 13) What kind of packaging material do you prefer? Foil 11.1% Paper 11.1% Plastic/ Cellophane 16.7% Cardboard tube 61.1% Other 0.0% 14) Which flavour(s) of crisps would you associate with the following colours? Dark Blue Light Blue? Dark Green Light Green 63% of people related colours Red? to walkers Style of packaging Orange Purple? Pink? Black White Yellow Brown 15) What do you think of new Ideas in crisps? Open and willing to try them 19.44% Weary, would be more likely to buy your usual brand, style or flavour of crisps 80.56% Questionnaire Rationale: Gender? I asked this question to segment my market into equal parts of males and females. To gather stratified and therefore more accurate and relevant information Age? I asked this question to further segment my market. I wanted to ascertain whether, for example, female teenagers eat more crisps than 31-45 year old men; this would effect where and when, and for how much I sell my new product. Do you eat potato crisp snacks? I asked this question to try and determine how big my target market is. How often do you eat potato crisp snacks? I asked this question to find out how popular crisps are, i.e. how many I should aim towards the certain age groups, genders etc. Favourite brand of crisps? I asked this question to determine who the main competitors in the market are, and find out how many people like certain brands. Also I will look into why they like them. Favourite flavour? I asked this question to determine what flavour(s) I would need to make in order for my product to be a success Preferred container? I asked this question to see what container people preferred, as the packaging can greatly influence the buyer for impulse buying etc. Where do you usually buy your crisps? I asked this question to determine place of purchase so I would know what destinations are popular for consumers to buy at; and I would know what types of places to distribute my product. What sales promotion techniques appeal to you? I asked this question to find out what offers appeal to people the most, so that I would have some idea of what works when it comes to promotion. What method of advertising appeals to you the most? I asked this question to determine what method of advertising would entice people the most. How much are you willing to pay for a standard packet of crisps? I asked this question to find out roughly what pricing bracket ideally I would be selling my product at in order to maintain good sales Preferred packaging? I asked this question to find out what colour etc, consumers would like the packaging to be so that I could determine the best packaging for my snack Preferred shape of crisp? I asked this question to ascertain whether crinkled or smooth etc are preferred. This would affect how I make my potato snack, going with the most popular shape in order to boost sales What colours do you associate with certain flavours? I asked this in order to determine what colours I should have certain flavours of my crisps in order to aid the purchase of the product. Are you open to new ideas? I asked this to see if my product is likely to be successful upon launch Conclusion Product From my questionnaire I find that salt and vinegar is the clear favorite when it comes to flavour of crisps. I will therefore make more salt and vinegar than other flavours. The next popular flavours were cheese and onion, chili and sour cream and onion. I will make slightly more of these flavors than the other flavours e.g. smoky bacon, Salt and vinegar 22.2% Cheese and onion 16.7 Smoky Bacon 11.1% Roast Chicken 8.3% Steak and onion 5.6% Prawn Cocktail 8.3% Chilli 11.1% Cheese 5.6% Sour Cream and Onion 11.1% This way, less money will be spent on flavours that wont sell as well e.g. Cheese. The crisps themselves will be sold in mostly multi-packs for large stores and supermarkets and medium single sale bags for shops; these will include a range of flavours in proportion to my results on preferred flavours etc. Foil bags will be the containers as they are the most popular. The other types of packaging will not be produced initially, as more machinery and raw materials will be required to produce it. This will save on cost, an according to my results will maximize sales. However, over time if the product proves successful, the tube and share-size packaging may be produced- but it will only make up a total of no more than 20% of the production, as they are not potentially as great sellers as the medium size single sale and multi-packs. Also, as a small quantity of this packaging will be made, only the flavours, which people preferred with this packaging, will be sold, which will be salt and vinegar, chili, smoky bacon and sour cream and onion. According to the questionnaire, there is no other packaging preferred. However as for the actual colour of the packaging, it will be in correlation to the results of the questionnaire. The majority of people in the questionnaire associated colours with the colours on walkers packaging, I will therefore follow the trend of Walkers colour of packaging as they were the most popular The results are as follows: Cheese and Onion- Yellow Roast Chicken- Orange Ready Salted- Red Prawn Cocktail- Pink Salt and Vinegar- Green Barbecue Beef- Green Smokey Bacon- Brown Pickled Onion- purple The shape of my potato crisp snack will be the traditional shape to begin with, as it is the overall preferred shape and less money will be spent on specialized machinery, which will produce the different shaped snacks; Also, as my product will be new to the market, money will have to be saved to cover the fixed costs. When profits are gained, special editions of the potato crisp snack will be launched, e.g. fries; the flavour of this new shape will be proportional to the amount of people who preferred this shape and a particular flavour, which is salt and vinegar. Depending on the success of the new shape, the product may be sold for a limited time only. The other shapes will be rejected, as they are less preferred, unless future market research proves otherwise. Price The average price of a 35g packet of crisps will be 35p. However, in order to gain entrance into an already existing market I will use penetration pricing. As the results from the questionnaire show, there is very strong competition in the market, with Tayto and Walkers being the leaders. However, I will price my product low enough to attract customers but also to gain enough money to break even. After sales have improved, I will price my product a bit higher to gain more money to allow growth to occur, most probably competitive pricing. Promotion My main methods of promotion will be sales promotion- where the products lower price will be described as special purchases- and advertising. Advertising via television would attract the most customers according to the questionnaire. Through UTV, my product would be advertised between 9.30am and 5.29pm, as that is when the cost is lower, although it would be viewed less than any other time. This will ensure that sales will go up slightly. As advertising on billboards and newspapers is very expensive and, as the questionnaire results show, not as effective as TV, my product would only be promoted that way as my product gains more recognition and more money is coming into the business. Place My product will be sold in corner shops as single packets and in supermarkets as multi-packs. The channel of distribution is as follows: Manufacturer to Retailer to Consumer As my product is new on the market, retailers may not recognize it in wholesalers and therefore I believe it is wiser to advertise it to the retailer directly. However, once my product gains more credibility, it may be sold to wholesalers also. Distribution will be done by vans which will leased by the business, as they are a cheaper than distributing by freight trains and the product will only be sold within the country initially anyway. Sources of information: I used email and the Internet to contact walkers, KP and Tayto, but having only heard back from Tayto and walkers. This was the information I analysed. I also produced 36 identical questionnaires which I distributed to a stratified sample of ages and genders and analysed these results. I analysed all of these results using the four Ps, to great effect, and I also produced an excel spreadsheet of my results for the questionnaire From Tayto I went to the following website: http://www.tayto.com/flash.html From here I opened Contact us/Find us. This was easy to do and proved very effective I also attended a trip to the Tayto castle with my business studies class, wherein we were told lot of useful information about Tayto, and we were also informed about the website I mentioned above, which proved to be of great use in m research. Walkers sent me out information via post, this was also easy as all I had to do was type in my details and the information was sent right to my door. I obtained my information on the advertising costs for U.T.V from: http://www.utvplc.com/advertising.asp?sub=svsublk=avr These methods proved very effective. They were quick and efficient, and although KP did not offer any information, U.T.V Tayto and Walkers information was made very easily accessible to me, so I believe the methods of email and post are the most effective as I was able to put them to great use For advertising, I also contacted some local newspapers and the Belfast Telegraph, but I decided that the most effective form of advertising would be on television (U.T.V) Other sources of information included textbooks such as Business studies By Alan Anderson, and information from My Business Studies Teacher.